Templates
One template, done properly. Your choice of how it looks.
Rather than a wall of a hundred templates you will never open, the builder has one layout that has been made to work hard — and then lets you set the colour, the type and the order of the sections. This page shows you exactly what is in it, before you sign up for anything.
The short version
- One layout, called Aurora — warm, editorial and confident. It suits studios, services and boutiques.
- It builds a single-page site: a sticky menu at the top, your sections in the order you choose, and a footer.
- You pick a colour palette and a type pairing, and can restyle the whole site in one click at any time.
- The first draft of your words is written for you, from four answers. Every line of it can then be changed.
- What gets published is plain static HTML — no framework, no plugins, nothing to keep updating.
The layout
Aurora
Warm, editorial and confident. It leads with a large headline and a photograph, then puts what you sell directly underneath it, because that is the order a stranger reads a business in.
The blocks above are a diagram of the page structure, not a screenshot. Your own photos, colours and words go in the spaces.
Aurora is built for a business that has to explain itself to someone who has never heard of it. The top of the page is a headline and a picture; immediately below that is a bar with your town, your hours and your phone number, because on a phone that is what most people came for.
After that it is your sections, in whatever order you put them. There is a proper contact section at the bottom with your details and a working enquiry form, so a visitor can reach you without leaving the page.
It is one page rather than five. For most small businesses that is the right answer — a stranger scrolls once and has the whole picture, instead of hunting through a menu. If your business genuinely needs more than that, a Payment gateways is the better route.
Colour
Four palettes
These are the actual colour values the builder uses, shown as blocks. Pick one at the start and change it whenever you like — it restyles the whole site in one click.
Warm clay
Terracotta on a cream page. Reads handmade and unhurried — trades, food, therapists, anything where warmth matters more than polish.
#B4562E#E88A54#F1EBE0
Forest
Deep green with a brass accent. Settles well on anything outdoors, agricultural or grown — nurseries, guesthouses, landscapers, farm stalls.
#2F6B4F#C7863F#F2F1EA
Ocean
Blue on a cool page, with a warm gold to stop it going cold. The safe, competent choice — accountants, plumbers, clinics, charter operators.
#1F5F8B#E0A24A#EEF3F6
Charcoal
Near-black with a single brass line. Gets out of the way of your own photographs — photographers, jewellers, architects, anyone whose work is the argument.
#2A2A2A#B08A4F#F5F4F1
If you upload a logo, it sits in the top left against whichever palette you have chosen. There is no charge for changing your mind, and nothing has to be rebuilt.
Type
Four type pairings
The letters below are set in the real fonts, at the real weights. Each pairing puts a heading face against Inter for body text, which is what keeps long paragraphs readable on a phone.
Editorial
Fraunces for headings, Inter for text.
Warm and a little characterful without shouting. The default, and the one that suits most small businesses.
Modern
Instrument Serif for headings, Inter for text.
High contrast and quite sharp. Good when your headlines are short and you want them to carry the page.
Classic
Playfair Display for headings, Inter for text.
Formal and established. Reads as a business that has been around a while, or would like to look as though it has.
Clean sans
Inter throughout.
No serif anywhere. Plain, technical and quiet — the right call for anything where clarity beats personality.
Sections
Seven blocks, in your order
A page is a stack of sections. Add the ones you need, delete the ones you do not, and drag them into the order that tells your story properly.
A headline, a line underneath it, a button, and a background photograph if you have one worth using. This is the part a stranger decides on.
A list of what you sell. Each one gets a name, a short description and a price if a price is honest to give. Leave the price blank and it simply does not show.
A heading, a few sentences, a photo, and a short list of highlights — one per line. The place to say the thing that separates you from the next result down.
Your photographs, with captions. Worth having if your work is visual and worth leaving out if it is not.
Quotes from real clients, with their name and town. Only add these if you actually have them — an invented review is obvious to everyone except the person who wrote it.
A short band that asks for the next step. A heading, a line of text and a button.
Your phone number, email, town and hours, next to a working enquiry form. Messages sent through it arrive in your Avuno account, so nothing gets lost in a spam folder.
The words
You do not start at a blank page
The hardest part of building your own site is writing it. So the builder writes a first draft, and then you fix it.
You answer four questions — who you are, what you do, where you are, and your phone number. From those, the builder writes a first draft of the whole site: a tagline, a hero headline, three to five services with descriptions, an about section and a set of highlights. You arrive at a finished-looking page and correct it, which is a much easier job than facing an empty box.
It will get things wrong. It does not know that you stopped doing kitchens in 2023, or that everyone calls you by your first name. That is what the editing is for: every heading, paragraph, price, photo and button label is yours to change, and you can change them as many times as you like, before or after the site is live.
Nothing here is locked. Rewrite the lot if you want to — plenty of people do, and the draft has still saved them the blank page.
Underneath
What actually gets published
The part nobody puts on a template gallery, and the part that decides whether your site is still fast in two years.
Plain static HTML
Your published site is a single HTML file with its styling written into it. No framework, no database, no plugins. It loads fast on a weak signal because there is almost nothing to load.
Built for a phone first
Most people will see your site on a phone, held one-handed, outdoors. The menu, the hero and the contact bar are laid out for that case before the desktop one.
Nothing to keep updating
There is no plugin ecosystem to patch and no admin login on your own domain for a bot to guess at. The common ways a small-business site gets broken into simply are not present.
This is the same approach we use for sites we build by hand, including this one. It is not a lesser version kept for the cheap tier.